Erase the Negative. Embrace the Positive.

Poor old St. Austell, beleaguered, battle worn and blighted in particular over this last year, by division and negativity.  The refusal of an out-of-town retail development for St. Austell at Coyte Farm didn’t bring jubilation in the street, despite the ‘Stop Coyte’ spurious claims that 83% of the people were against it. In fact, judging by the sheer volume of letters, almost unanimous in the voice of disappointment, printed in the Cornish Guardian in the weeks following the planning refusal, the opposite was true.

The trouble is that every attempt to give a ‘positive’ message either limps with phrases like, ‘St. Actually-quite-nice’; is lacklustre with ‘show some nice, not depressing, pictures’; or it backfires completely as the ‘Stop Coyte Farm’ campaign certainly did.

A recent poll on the ‘Silent Majority of St. Austell speak up’ Facebook page asked the question directly: “For a year the ‘Love St. Austell, Stop Coyte Farm’ posters were on display around St. Austell town centre. What effect did this campaign message have on your attitude towards the town centre?” 217 people answered the poll. A mere 5.1% said: “It made me feel more loyal to St. Austell. The message was positive and I felt more inclined to support my local traders”.Untitled

The campaign certainly made people much more aware of Coyte Farm, but not actually in the negative way the campaign intended. St. Austell people love and are fiercely loyal to their hometown and their memories are long. The majority consensus changed as they felt the addition of M&S to the retail portfolio of St. Austell would be a genuine opportunity for the area to claw itself out of the doldrums. It also insulted them because the campaign message implied that you couldn’t LOVE St. Austell if you wanted Coyte too.

Now, this is where things start to get serious. The campaign failed absolutely to have an impact on local people’s current shopping habits and neither did it make a significant number more inclined to support their local traders. In fact, 48.8%  said that the negative message in the word ‘Stop’ made them more inclined to shop elsewhere. If a retail survey were to show that trade in the town worsened in the last 12 months, then the energy that went into stopping Coyte Farm, rather than marketing the town itself in a wholly positive way, may well have been a contributing factor.

But the point is, people who have made a deliberate and conscious choice to live in or near St. Austell, buy houses and put down roots, haven’t done so because they hate the place. Ask anyone in the street, they’ll all say how much they want the town to improve and prosper even if each personal vision might differ.

Sadly, nothing will change and negatively will continue while one side remains mistrustful of the other.  As the article regarding the resigning of the Chairman of St. Austell Bay Chamber, last week in the paper, illustrated.

It stated, that a longstanding member of the Chamber said that 145 members voted against the Coyte Farm scheme. This cannot be true as the Chamber’s membership only recently topped 70 businesses.  The report also said the Chamber had received seven applications for membership from prominent supporters of the Coyte Farm scheme. It seems an odd thing to make mention of, it also makes a prejudicial assumption, as the particular member went on to say: “If they are genuine applications from businesses in the area that’s absolutely fine.” Meanwhile, the Chamber currently has four members whose addresses are from outside the St. Austell Bay area. So what is the point he is trying to make?  Could it be that different opinions, that might shake the status quo to oppose certain schemes and support others only, are really not acceptable?

So, while we wait for new Coyte plans to be submitted and with much cynicism placed on the genuine credibility of the ‘Animal Farm’ sounding ‘Together St. Austell’ where certain developers (because they are more local) ‘are more equal than others’ and who claim to have the backing of St. Austell Bids and the Chamber of Commerce when officially they haven’t been given that mandate… a split town is the present legacy of Coyte.

Let’s hope its not to be the enduring one, because, like an incitement for civil war, the Stop Coyte lobby have made it clear: “If you don’t entirely agree with us, you must be in the other camp by default.”

The reality is that most people, residents and business people, are much more open-minded, or have yet to be decided, and would rather be able to ask frank questions, get straight answers and consider the positive merits of each and every scheme, plan and vision and not just a chosen few. The biggest single act that will change the mood is a smile with a handshake; the most positive phrase St. Austell should adopt more frequently is simply, ‘Yes’.


Parallel Universe

I read one other blogger’s posts consistently, with voyeuristic interest.

On the face of it, we have nothing in common. Her whole blog talks about experiences I’ve never had and that makes me feel human and humble and hugely grateful.

I’ve been mostly spared having my nether regions over-exposed and prodded by countless instruments wielded by men-in-white-coats who are more likely to recognise me once my pants are down by my ankles. Her blog leaves me embarrassed by my own fecundity. It is agonizing, as no amount of good will wishing can change a thing. This poor soul is tormented by the need to be what I’ve been for the past fifteen years. Namely, a mother and a lucky cow.

Kids – with or without them – they’re an open wound of agony, grief and regret. You think that the joy that children bring makes up for everything they ruin, break or destroy. Don’t get me wrong, mine have shown me how the capacity to love keeps growing even though I blame them entirely for the loss of my figure.  They’ve also made me more selfish and time poor. They absorb so much of my energy and waking hours I can’t be as charitable and altruistic towards the wider world  in the way I would like to be. Continue reading

Identity Crisis

On Friday, I tried to pay two cheques into the bank.

They were to written out to pay me – Jessica Milln: the same name as on my birth certificate. However, when I handed them to cashier she started to get a bit twitchy.

“I’m sorry, but the account number you want to pay these into doesn’t have this name,” she said, “I’ll have to call someone.”

There were two of them now peering at the computer screen and speaking in low tones to one another. I was beginning to feel that any minute now a security screen might suddenly draw down at any second, the alarms would ring and some burly security guard would come and haul me away by my arm. But hang on, I’m thinking, how can I look like any kind of dodgy fraudster?  I have a child with me for heaven’s sake?

“Erm, why do you have a problem?” I asked. “I’ve been paying in cheques into this very bank – my local branch – in that name since I was sixteen.” I took out my bankcard with – Jessica Milln – printed on to prove it.

“Look, look! It shows who I am. Look, see!”

“But your account is in the name of Mrs. F.”

“Well, yes, I am Mrs. F as well.” Continue reading

Hair-Raising boys with added interest.

I can’t say I went into motherhood with much enthusiasm. It was one of those things I thought we might get round to at some undetermined point in the future which we approached with trepidation. Some kindly folk, brimming with enthusiastic benevolence, would like to pat my pregnant tummy and ask me what I hoped for, “A kitten, or a puppy, would be nice,” was my usual quip. Continue reading