The Essential Parent Company

It happens quite a lot, some products that get tested for the Mother & Baby awards get nail-bitingly close to winning and then lose out  on the recognition they deserve. My gripe with the process is that each category is currently restricted to one Gold, one Silver and one Bronze winner. If the category is highly competitive, products can miss out on an award by the merest ‘nought point’ of a score.

In the Most Innovative Award, because historically it was picked by the editor, there is only one winner . Inevitably there are many products, that ‘mum’ testers have really raved about and say that they would definitely recommend it to win a GOLD but who lose out to another product that has been raved about just that little bit more. The reality is that anything that it gets onto the final shortlist could easily be a winner. What wins one time might lose in another occasion, just because one or two mums are a little more generous or critical, than some other mums in another year.

Here’s one product that came close to winning in three categories and judging by the rave reviews that tester gave it this year it would be a crying shame if it disappeared under the radar by not getting the recognition  it deserves.

This Essential Parent Company entered their ‘Baby Care Guide’s, 4 DVDs  focusing on Feeding, Sleeping, Everyday Care & Development and First Aid & Accident Prevention.

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This was what some of the Mother & Baby testers said:

Nathalie: “Every mum should have one. It answered all my questions. I wish I had it with my first baby 2 years ago .”  

Rhiannon: “I already have a basic knowledge of first aid but this dvd reminded me of things I had forgotten and things they have updated since I did my first aid training. I think it offers a good knowledge of what to do if, god forbid, something was to happen to your baby or child.”

Michele: “I have this DVD in my laptop and have referred to it over and over in the past few weeks. Clearly indexed I can quickly look at the clips that are relevant to my query. Baby books are great but being able to ‘see’ how to breast feed etc is a huge help, like having someone there to show you what on earth you are doing wrong. I would say this is a must for any new mum and should be available on the NHS.”

Rebecca Chicot is one of the founders of The Essential Parent Company.

She has a doctorate in child development and parenting from Cambridge University.  Rebecca worked for many years at BBC Television in London making science documentaries for BBC1.  She was part of the team that made Professor Robert Winston’s landmark series “Human Instinct” which was nominated for an Emmy Award in 2002.  She is a mother of three lovely children and from her struggles with breastfeeding and baby care is passionate about giving new mums and dads the confidence to be relaxed and happy parents, and to enjoy the wonderful first few years with their baby.

This is her story:

As an expectant mum in 2002 I vividly remember browsing magazines and nursery shops looking for the Mother & Baby Gold Awards as a guide of what other mums in the UK recommended to the new mums on the block. Little did I know what went on behind the scenes to find out which products would receive the coveted Gold, Silver or Bronze Awards…..well not until 2012.

In 2006 my dear friend and colleague in the BBC Science Television department, Diana Hill had a baby boy, as did I.  She had struggled with being a new mum and had no family in the UK.  She saw first hand the need for visual baby care guides and realised that we had exactly the right background to make them!  We are fantastically honoured to have Professor Robert Winston work with us on the content and he kindly offered to narrate the DVDs for us as he believes that The Essential Baby Care Guide DVDs fulfil an important role to help support new parents and their babies.

It took a few years to get off the ground – juggling work and babies, and trying to find the time to work out how to make the DVDs.  We knew that to make something beautiful and watchable we would need a BBC sized budget.  A big break came when we won the South Cambridgeshire District Council’s “Step Up” Award for aspiring small businesses. Beating tough competition, including biotech companies and the like, the win gave us access to local accountants, offices, and lawyers. Soon after the win, the company finally found four fantastic investors, and production of the DVDs followed soon after.

We wanted to get the best experts and organisations involved.  We were used to this at the BBC but it was a very different ball game approaching the likes of UNICEF and the Royal College of Paediatrics and Child Health as a mumpreneur.  Luckily for us they saw the value of what we were trying to do and slowly but surely we got on board.

We had the money to make the product and the people to make it with us but then we had to convince retailers to take the product.  Again, we were pleasantly surprised that John Lewis, Mamas & Papas and the NCT were impressed with our Essential Baby Care Guide DVDs and we were thrilled to be available in such fantastic stores.

However, at the back of my mind the Mother & Baby Awards were something that I was desperate to apply for.  We had no advertising budget, no PR budget but knew that a Mother & Baby Award would give new mums in the UK the confidence to try our unique product.

The process was intense, posting our DVDs all round the UK, full of trepidation as to what the tester mums would think.  When we found out we had been shortlisted we were thrilled, despite getting great reviews from mums, baby magazines and health care professionals we still knew that the vast majority of new and expectant parents still hadn’t heard about The Essential Parent Company or The Essential Baby Care Guide.  

The Mother & Baby Awards had the power to change all that.

We felt very excited to be at the Park Lane Hilton on the Awards night and we tried not to be too optimistic but had so much riding on the awards.  The rest is history, we didn’t win an award in the Best Breastfeeding Product or Best Innovation and I had to depart into the night and dash for the last train to Cambridge feeling honoured to have been shortlisted but gutted for the company and our future that we didn’t manage to win.

On the way home we discussed whether we could ever afford to try to enter again…the postage, the entrants fee, the awards ceremony…it really adds up, especially for a little company.  However, my mind was made up to try again once I received the glowing comments from the mums who tested our product. It’s a great endorsement to have managed to make a product that can have such a positive impact of many mums and their little ones.”

 

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Mother & Baby Awards 2012/13

Mother & Baby is undoubtedly the most influential and trusted brand with a heritage that spans over 56 years. Mums frequently say that they look for the Mother & Baby Gold rosette when buying for baby. This is because they know that every product has been tested and voted by mums for mums as the best for their little ones.

This is the 19th year of the Mother & Baby Awards and this year around 500 mums put a total of 520 separate products, across 34 reader-tested categories, through their paces. Those women deserve to be heartily thanked and congratulated

A staggering 5000 pristine samples were carefully wrapped and posted off for our mummy testers to try out. Of course, this meant the all-important babies had their say too. Chewing them, dribbling on them and even bashing them against the food …all in the serious business of finding out which of these products deserved to be claimed the best.

All the 254 products shortlisted came through the most vigorous of tests and have impressed the harsher critics –  mums (and dads for that matter).

Unfortunately, there can only be one Gold, one Silver and one Bronze winner is each category but any of the shortlisted products could equally have been winners!

Here’s the shortlist with the winners.


BABY WIPE

Aldi: Mamia Baby Wipes (Fragranced) – GOLD

Jackson Reece Kinder by Nature: Natural Unscented Baby Wipes – SILVER

Tesco Baby Ultra Soft Wipes (Fragrance Free) – BRONZE

CLEARLY HERBAL Natural Wipes

Jackson Reece Kinder by Nature: Natural Herbal Baby Wipes

JOHNSON’S® Baby: Extra Sensitive Wipes

ASDA: Little Angels fragranced cotton soft baby wipes

Little Ones at Sainsbury’s: Hand and Face Wipes

Aldi: Mamia Baby Wipes Sensitive

Pampers®: Sensitive Wipes

Tesco: Baby Newborn Wipes

 

BEST DISPOSABLE NAPPY OR NAPPY BRAND

ASDA: Little Angels: New Arrival  – GOLD

Kiddicare: Just4Bums -SILVER

Pampers®: Active Fit with DryMax™ and 3-Way Fit -BRONZE

Aldi: Mamia New Born Range

Aldi: Mamia Ultra Dry Range

ASDA: Little Angels Action Fit

ASDA: Little Angels Comfort Dry

Pampers®: Baby-Dry

 

BEST BABY CARRIER / SLING OR BACK CARRIER

BabyBjörn: Baby Carrier Miracle – GOLD

Close: Caboo + organic – SILVER

Stokke: MyCarrier – BRONZE

ERGObaby: Original Carrier

LittleLife: Voyager S2 child carrier

MaByLand: Trek Snuggle Carrier

 

BEST BABY FOOD RANGE/PRODUCT

HiPP Organic Mini Pots Range – GOLD

Cow & Gate: 100% fruit pouches – SILVER

Plum Baby: Stage 1 Pouches – BRONZE

ASDA: Little Angels Organic Baby Food

Boots: Baby Organic

Disney Annabel Karmel: Savoury Rice Snacks

Ella’s Kitchen: Ella’s Kitchen dairy range

Heinz Baby: Heinz Fruit Smoothie

HiPP Organic: Organic pouches

Plum Baby: Stage 2 Pouches

Truly Scrummy Organic Range (Stage 1,2,3)


BEST BABY MONITOR

Motorola: MBP36 – GOLD

BT: Baby Monitor & Pacifier – SILVER

Summer Infant: BabyTouch Digital Video Monitor – BRONZE

BT: Baby Monitor 250

Philips AVENT: Super Sensitive Eco DECT Baby Monitor

Tommee Tippee® Closer to Nature®: Video Monitor with Sensor Pad

TOMY: Digital Video Plus TDV450 Monitor

 

BEST BABY TOY -UNDER 12 MONTHS

Chicco: Magic Stars Cot Mobile – GOLD

Taf Toys: Clip-On Pram Book – SILVER

MOTHERCARE Little Circus Walk around -BRONZE

Babies ‘R’ Us: Garden Friends Sydney the Spider

Bondie Bird Limited: The Bondie Bird Playwrap

Dandelion: Corn Teething Keys

Fisher-Price: Discover n’ Grow Kick & Play Piano Gym

Munchkin: Inflatable Safety Duck Bath

VTech Baby: Yellow Peek-a-Boo Book

 

BEST BABY TOY 12 -24 MONTHS

Kiddicare: Buzzing Brains Stack n Sort Cups – GOLD

VTech Baby: Toot-Toot Drivers Garage – SILVER

Mega Bloks: Mega Bloks® Big Block Wagon – BRONZE

Chicco: Quattro 4 in 1 Sit ‘n’ Ride

LeapFrog: Animal Adventure Learning Table

Little Tikes: 3-in-1 Trike with Discover Sounds® Dashboard

Mega Bloks: Mega Bloks® Lil Vehicles Dylan Dump Truck

 

BEST BATHTIME PRODUCT

Brother Max: Ray Digital Bath & Room Thermometer – GOLD

Babyway Karibu: Foldable Bath – SILVER

Babies R Us: Sea Turtle bath – BRONZE

Babyway: Podium Toilet Trainer

Brush-Baby Ltd: Chewable Toothbrush

Clevamama: ClevaBath Extra Long BathMat

Cuddledry: baby apron bath towel

Kiddicare: Essentials Bath Seat

Munchkin: Inflatable Safety Duck Bath

 

BEST BOUNCY CHAIR/ROCKER OR SEAT

Fisher-Price: Soothe & Go Bouncy Seat – GOLD

Fisher-Price: Woodsy Friends Bouncer – SILVER

Chicco: Polly Swing – BRONZE

Babies ‘R’ Us: Winnie the Pooh Cradling Bouncer

BabyBjörn: Babysitter Balance

Cushi Tush: Baby Seat

Kiddicare: Essentials Baby Bouncer

Nuna: The Nuna LEAF™

Stokke®: Bounce ‘n’ Sleep bouncer

 

BEST CAR SEAT – GROUP 2, 3 & GROUP 1, 2, 3

RECARO: Monza Nova Seatfix – GOLD

Graco: Nautilus – SILVER

Maxi-Cosi: RodiFix – BRONZE

Apramo: Hestia Car Seat- Group 1,2,3

Diono: Monterey2 Expandable Booster Seat

 Kiddicare: Baby Weavers Opus SP Car Seat

Kiddy: Guardian Pro 2

Renolux: Step 123

 

BEST CAR SEAT – GROUP 1

Britax: TRIFIX – GOLD

Maxi-Cosi: Pearl and FamilyFix Base – SILVER

Graco: Coast – BRONZE

MyChild: Astrofix

 

BEST CAR SEAT (NEWBORN) – GROUP 0 & 0+

Britax: BABY-SAFE plus SHR II – GOLD

Maxi-Cosi: Pebble with FamilyFix Base – SILVER

Graco: Logico S HP – BRONZE

Concord: AIR

BeSafe: iZi GO

JANE: Matrix Light 2 Car Seat & Matrix Platform

 

BEST FEEDING PRODUCT FOR WEANING

Munchkin: 3 Pk Suction Bowls – GOLD

Tommee Tippee® Explora®: First Weaning Spoons x2 – SILVER

Philips AVENT: Combined Steamer and Blender – BRONZE

Annabel Karmel by NUK: Food Cube Tray

BEABA: BABYCOOK Solo

MAM UK LTD: MAM Dipper Set

Mothercare: Essential weaning range

NUBY Natural Touch: First Cup

OXO Tot: Training Plate

Vital Baby®: Weaning Set

 

BEST BABY SKINCARE RANGE/PRODUCT

Boo Boo Baby – GOLD

Earth Friendly Baby (natural and organic range) – Earth Friendly Baby by Lansinoh – SILVER

JOHNSON’S® Baby: JOHNSON’S® Baby Nappy Cream – BRONZE

ASDA: Little Angels Range

by Maclaren: Beginning

Disney Corine de Farme: The Disney and Corine de Farme babycare range

Green Baby: Organic Skincare

Halos N Horns: baby skincare range

Organic Babies: Organic Babies Range

Weleda Baby: Calendula Range

 

BEST HIGHCHAIR

Graco: Contempo – GOLD

Stokke®: Tripp Trapp® – SILVER

Kiddicare: Baby Weavers Wean Me Highchair – BRONZE

BabyBjörn: High Chair

bloom: fresco chrome

Cosatto: Trof Highchair

Geuther: Swing Highchair

MOTHERCARE: HIGH T HIGHCHAIR

 

BEST LIGHTWEIGHT BUGGY/STROLLER

Maclaren: Quest – GOLD

Mothercare: Mino Stroller – SILVER

Obaby: Atlas V2 Stroller – BRONZE

Kiddicare: Jet Pushchair

Kiddu  Cruz 5-Position Lie Back Buggy

RED CASTLE: Connect® stroller

 

BEST MATERNITY SKINCARE PRODUCT

Palmer’s Cocoa Butter Formula: Tummy Butter – GOLD

Mothercare: It’s Your Body – SILVER

Weleda: Stretch Mark Massage Oil – BRONZE

Bio-Oil

Shea Mooti: Mama’s Everything Body Balm

Tesco: Tesco Blossom Stretch Cream

 

BEST NEWBORN SLEEP AID – 0-3 MONTHS

Tiny Love: Soothe ‘n Groove Mobile – GOLD

Fisher-Price: Discover n’ Grow Nursery Rhymes Projection Soother – SILVER

SleepCurve® from TOMY: SleepCurve® moses basket mattress – BRONZE

Fisher-Price: Soothe & Glow Seahorse

Love To Dream: Love To Swaddle Up

Prince Lionheart: back to sleep slumber bear plus

Summer Infant: Summer Infant Slumber Buddy

The Gro Company : Gro-swaddle

 

BEST NURSERY PRODUCT (INC BASKETS, CRIBS & COTS)

KUB: Dreema – GOLD

Saplings: Kitty Cot Bed – SILVER

Baroo: My Little Stars Moses Basket – BRONZE

Baby Joule: Magical Moses Basket

Kiddicare: Kiddicouture Hampton Cotbed

KUB: Folia and ECO Stand

Mothercare: Puzzle Cot Bed

Mothercare: Treasured moses basket and stand

Stokke®: Sleepi package

 

BEST NURSERY PRODUCT

The Gro Company : Grobag Baby Sleeping Bag – GOLD

Merino Kids: GoGo Bag – SILVER

Sock Ons – BRONZE

AeroSleep: 3D Baby Protect

Babies ‘R’ Us: Olive, Henri & Friends Nursery Collection

Brother Max: Bear Carry & Hang Nightlight

Naturalmat: Latex Mat Mattress Standard Cot Bed Size

Stokke®: Bounce ‘n’ Sleep

The Dream Bag: Baby Sleeping Bag

The Nursery Paint Company: Nursery Paint

 

BEST PRODUCT FOR BOTTLE FEEDING

NUK: Winnie the Pooh First Choice Learner Bottle – GOLD

MAM UK LTD: MAM Anti Colic Starter Set – SILVER

Philips AVENT: Natural bottle – BRONZE

AQUAINT: Cleansing Water for Infant Hands, Skin & Much More

Hippychick: Chillipeeps Adaptable Teat

Munchkin: Deluxe Bottle Brush

NUBY Natural Touch: Feeding bottle with Easy Latch Teat

NUK: First Choice Learner Bottle 

Tommee Tippee® Closer to Nature®: 2 x 150ml bottles

 

BEST PRODUCT FOR BREASTFEEDING

Lansinoh Laboratories: Lansinoh HPA® Lanolin – GOLD

Lansinoh Laboratories: Lansinoh Disposable Nursing Pads – SILVER

MAM UK LTD: MAM Manual Breast Pump – BRONZE

Ameda: Lactaline Double Electric Breastpump

ARDO: Calypso

breastvest: breastvest

Emma – Jane: 361 Maternity / Nursing Bra

Philips AVENT: Comfort Breast Pump (Manual)

The Essential Parent Company: The Essential Baby Care Guide DVD 1 Feeding

Theraline: The Original Maternity & Nursing Pillow

Theraline: Wynnie

 

BEST PUSHCHAIR

Baby Jogger: City Mini GT – GOLD

Maclaren: Techno XT – SILVER

Mamas & Papas Urbo – BRONZE

Graco: Swift-Fold

Mothercare: Movix Pram and Pushchair

Mutsy: EVO

Obaby: ZeZu Pramette

Out’n’About: Nipper 360 single

Quinny: Moodd

Stokke®: Xplory®

 

BEST REUSABLE NAPPY

TotsBots: Bamboozle Stretch – GOLD

BumGenius: Freetime Nappy – SILVER

Baba+Boo: Reusable Pocket Nappy – BRONZE

Bambino Mio: miosolo

Charlie Banana: One size reusable cloth diaper

Close: Pop-in new generation + bamboo

Close: Pop-in new generation + minkee

Splash About: Baby Snug

 

 BEST SAFETY PRODUCT

Lindam: Sure Shut Axis Safety Gate – GOLD

LittleLife: Runabout Toddler Daysack – SILVER

Tommee Tippee® Closer to Nature®: Digital Ear Thermometer – BRONZE

AQUAINT: Cleansing Water for Infant Hands, Skin & Much More

Diono: Easy View

Gripfast: Door Stop Snail

Lindam: Easy Fit Plus Safety Gate

Splash About: Float Jacket

The Gro Company : Grobag

The Gro Company : New Gro-egg

 

BEST TODDLER TOY – 24 MONTHS +

LEGO DUPLO: Creative Cakes – GOLD

Tidy Books: The Tidy Books Box – SILVER

Little Tikes: First Slide – BRONZE

babyboomboom: junior bang-bag

Hippychick: HappyHopperz

LeapFrog: Touch Magic Learning Bus

Little Tikes: Pillow Racers

Micro Scooters Ltd.: Mini Micro 3in1 Scooter

Ozbozz: Junior Helmet

Reading Eggs and Reading Eggspress

 

BEST TRAVEL PRODUCT

Mia Tui: Minnie Amelie – GOLD

JJ Cole: Blanket Grey/Red – SILVER

Momymoo Maia Change Bag – BRONZE

Cheeky Rascals: My Carry Potty

Cuski Baby Ltd: The Great Swandoodle

Fisher-Price: Laugh & Learn Apptivity Case for iPhone

Momymoo Maia ‘On-The-Go’ Changing Mat

Phil&Teds : Lobster

Quack Quack Moo: Dribble Bubbs Hooded Blanket

 

BEST TRAVEL PRODUCT (UNDER £20)

SIGG: SIGG Bottle – GOLD

Galt Toys: Drivetime Monkey – SILVER

Charlie Banana: 2-in-1 Swim Diaper & Training Pants – BRONZE

AQUAINT: Cleansing Water for Infant Hands, Skin & Much More

Brica: UV Alert Shade (£13)

Clippasafe: Secure Belt-Travel Pillow, 1-3yrs and 3-8 yrs

Coverdry: SnuggleBlanki

Milton: Milton Mini Portable Soother Steriliser

Outlook: auto-shade

Trunki: PaddlePak

 

BEST TRAVEL SLEEP PRODUCT OR TRAVEL COT

The Gro Company :  Grobag Travel Baby Sleeping Bag – GOLD

Lights Out Blinds: Portable Pop Up Black Out Blinds – SILVER

SleepCurve® from TOMY: SleepCurve® moses basket mattress – BRONZE

BabyBjörn: Travel Cot Light

Graco: Contour Electra

Kiddicare: Kip Travel Cot

Nuna: The Nuna SENA™

The Dream Bag: Travel Sleeping Bag

 

 

BEST TRAVEL SYSTEM

UPPAbaby: VISTA – GOLD

Mothercare: Movix Pram and Pushchair (with Maxi Cosi Cabriofix) – SILVER

Red Kite Baby: Push Me Switch – BRONZE

BabyStyle: Oyster

Graco: Evo

JANE: MUUM MATRIX TRAVEL SYSTEM

Obaby: Chase 3 Wheel 2 in 1 Pramette Travel System

 

BEST TWIN/TANDEM

Britax: B-DUAL – GOLD

Cosatto: You2 Twin Stroller – SILVER

JANE: TwOne – BRONZE

Bugaboo: Bugaboo Donkey

Mountain Buggy: Duet

Phil&Teds: Promenade

 

BEST INNOVATION

BEABA: BABYCOOK Duo

Britax: TRIFIX

Galt Toys: Playnest® Car

iBabyGuard Infant Snooze

Kiddicare: Funky Friends 123 Swaddler

Kit for Kids Baby: Ventiflow Dual Core Mattress

MAM UK LTD: MAM Perfect 6+M Soother – WINNER 

Mamas & Papas: Baby Snug

Quack Quack Moo: Dribble Bubbs Bed Protector

Safe Dreams: Safebreathe™ Hoppy and Patch

Sock Ons Limited: Sock Ons

Stokke: MyCarrier

Summer Infant: Summer Infant Superseat

The Essential Parent Company: The Essential Baby Care Guide

The Little Green Sheep: Twist Natural Mattress

VTech Baby: Alfie Lullaby Comforter

WaterBaby: Pregnancy Care Drink

 

READER VOTED AWARDS

BEST NURSERY RETAILER     – Mothercare

BEST ONLINE RETAILER         – Kiddicare

SUPERMARKET OF THE YEAR   –  Tesco

BEST HEALTH PRODUCT         – Calpol

Maternity Musings of a Mother & Baby Tester

 

Sarah describes the experience of testing some breast-feeding products for this years Mother & Baby Awards, the results to be announced on  28th November 2012.  

 

I love her bizarre experiences as a new mum, it reminded me of things I’d forgotten especially as my first baby is now sixteen!

 

Over to Sarah, her Adventures of the Double Pumper! is sure to make you snigger.

 

“There tend to be some universally accepted facts about having a baby and being on maternity leave:

 

    1. In the first week of having a baby – you will probably cry… a lot!
    2. The first sneeze post birth provides an ‘interesting’ sensation!
    3. You can never have too many muslin cloths.
    4. You will have a lot of fascinating conversations about poo.
    5. One smile from your baby is all it takes to melt your heart!
    6. You will probably drink a lot of coffee and/or eat a lot of cake.
    7. Clothing choices are more complicated for breastfeeding than you ever anticipated.
    8. Antibacterial wipes may well become your new best friend.
    9. However much you protest, (believe me, I protested A LOT!) you will at some point find yourself singing to your baby in public.
    10. 10. Buying for a new baby is a complicated business, there is so much choice out there– where do you start?

 

That brings me to how I found myself early this year, heavily pregnant,  surfing the internet, trying to find reviews on the best value and quality cots on the market. I suddenly realised that when I had been cruising round various baby shops in a pre-baby haze of anticipation, I had kept seeing award seals stamped on the products, surely this would be a good unbiased place to start.  Cue Google search…. ‘Mother and Baby Awards’… and then many lost hours and a newfound addiction of trawling through all of the good stuff on the ‘askamum’ webpage, which led to me completing an application to become a tester for the Mother and Baby Awards…

 

Fast forward an eventful couple of months (that included introducing my gorgeous baby girl to the world!) and I found out to my delight that I was going to be a tester for breastfeeding products. In no time at all, as if by magic, parcels galore started arriving at my door – It was like Christmas!

 

Then came the serious task of testing…easy enough for the breastfeeding tops and the lovely selection of pillows, however the breast pumps were a different matter…!

 

Breast pumps are a complicated beast, there are so many factors to consider in a review; ease to assemble and clean, speed, noise, practicality, quality, value for money, portability, to name just a few. There was also the matter of finding the time with a small, baby to actually complete my pumping testing, especially as if I ever dared test in front of her she started to get very possessive about her food source and wasn’t happy about these contraptions stealing her milk! (I once tried to be clever and express on one side whilst feeding my baby on the other – needless to say it didn’t end well and there was more than a little spilt milk and a very angry baby!)

 

The pumping highlight for me though has to be my introduction to the double pumper (dual breast pump to give it it’s official title)!! To start with, the highly comprehensive instruction booklet gave detailed information on  ‘fitting of the flange for pumping’ which made the immature teenager in me titter, and immediately share this with most other people I know, who luckily share my juvenile humour. Then without further ado, I was fitted up and ready to go and about to be indoctrinated into a new world of speed pumping!

 

If you have never used a double pumper (‘dp’) before, I can only describe the sensation as surreal; it’s as though your boobs are having a drag race and you will easily identify which is your ‘turbo boob’!!  The only down fall is that there’s no hiding what you are doing or pumping discretely and my husband’s face was an absolute picture when he first walked in on me using the dp!!  In all seriousness though, I have found that now that I have tried double pumping, I can’t go back to a single pump and the associated double time it takes to express – so be warned there is no going back!!

 

So I’m not being flippant when I say that the last 6 months have truly being eye-opening and being a Mother and Baby Award tester truly has changed my life. (Becoming a mum has had a small impact too!!)  I only hope that some of the reviews that I’ve contributed to help provide some guidance to new/expectant mums out there frantically trying to navigate through the minefield of baby products……Good luck and enjoy!”

 

The excitement of being a Mother & Baby tester…

I hope I will be forgiven for not posting this right at the beginning of the testing process. Time ran away with me and life a at home got shaken up quite a bit. I could have mused about it on my blog, if I’d found a moment to do so.

So, here is a belated post from one of this year’s testers.

Lia, over to you…

Oh wow, lovely news! From what I can see some of the allocated bathtime products are suitable for use by both for our newborn boy and our toddler, so looking forward to testing them doubly!

 

I am not a good writer, by any means, but I had a little bit of inspiration the other night and wrote something half decent…

 

Here it is:

July 2012 (just before and just after the arrival of number two!)

Tuesday: I couldn’t quite believe it when Jessica sent THE email. I was picked to become a tester of baby monitors for THE mother and baby awards 2012. 

This is the ‘creme de la creme’ of baby product awards, and I do remember first seeing those gold stars on products I was looking to buy when I was pregnant with number 1 and thinking:

Wow, this has won an award, I am so buying it!

The excitement was so intense that it didn’t even wear off when I told my husband and he replied with the usual ‘okay,good’ manner.

Men…

OK they are not supposed to know about these things, and fair enough he has other things on his mind.  Especially being that I am due to give birth later this week.  So I picked up the phone and called the first fellow mum tester, who had a baby girl three months ago.

Now, that was the reaction I was looking for!  She hadn’t had a chance to buy a monitor yet and was overwhelmed by the choices available, so another perfect candidate. By the end of the day I had already 4 mums and 1 dad lined up and started making arrangements as to who would test what when.

 

Wednesday: The monitors may not be here yet, but I am such a control freak I want it all sorted in advance, especially since one of my friends is going away on holiday in August and I need to get the feedback in.

Monday: A few days and a baby later (yes, number two is here!) I got another email with all the tantalising details and updated my friends. Now for the agonising part of waiting (not long, but long enough for me) to receive the monitors, one by one, over the next couple of days to test. 

Tuesday: I looked at my beautiful bundle of joy,  and his hyperactive brother for a second and I thought….who do i need to monitor first? Ha. No, seriously, if it wasn’t for my toddler sleeping in his own ‘big bed’ now and moving about, I would probably want to keep an eye on him too, to ensure he is not:

a) in the kitchen, having mastered how to open the top drawer and holding the sharpest knife, or

b) in the bathroom, turning the hot water tap on or even more scarily,

c) by the baby crib pulling baby’s hair and covering baby’s face with his Peppa pig George hat.

What if the right eye is half-open checking, say monitor A to see baby, and the other eye wide awake checking monitor B to see toddler, I am a supermum and can manage this and sleep deprivation so long as there are no accidents..(yeah right).

Thursday: There is one more thing I need to figure out though, and this is SERIOUS. How to keep toddler away from the monitors I am testing. You see, he, just like his mummy, is a gadget-aholic with serious intent. I bought a new camera for me, he got a kiddie camera for Christmas so that he doesn’t mess up mine, he has his own kiddie laptop and mobile phone. He even knows how to use daddy’s Blackberry (much better than daddy himself, but that is not so difficult to beat/achieve). I must come up with a plan to ensure he doesn’t become too interested in the monitors. 

I, like many mums I know, work with lists, so I get on with the task of preparing a list of bribes for toddler to keep the monitors out of his reach..I first do this while I am half asleep breastfeeding baby, continue through the night (in my dreams) and finish it off in the morning.

1. Ice cream in the freezer (get earplugs for when daddy comes home and sees it)

2. One or two Peppa pig DVDs (must borrow from the library, and this time I must return that book I took out 2 years ago)

3. Promise to go somewhere by train tomorrow (even two stops to Shadwell will do, so long as the transport resembles a train!) At least his obsession for trains is manageable, the other day he asked to go on a helicopter ride! Eeeeek

4. No number four yet, but I am not even done breastfeeding..zzzzzzzzzz

Mother & Baby Awards 2012. The Shortlist is announced.

It has been my constant preoccupation all through the summer months and I’m relieved to see the results at last.

520 different products successfully tested across 31 categories by at least 312 mums right across the UK. Having personally collated all the results from nearly 5,000 responses the scores are finally in.

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I give you a short picture sample of a few of the products that have been tested this year….

and the  MOTHER & BABY AWARDS 2012 SHORTLIST…

Dah Dah!

You’ll have to contain the suspense a bit longer though. The winners won’t be revealed until the awards night on November 28th.

In the meantime,  I’d love to know which ones have been your favourites and the ones you’d most like to see win.

Please post your thoughts below 🙂

 

BABY WIPE

CLEARLY HERBAL Natural Wipes

Jackson Reece Kinder by Nature: Natural Herbal Baby Wipes

Jackson Reece Kinder by Nature: Natural Unscented Baby Wipes

JOHNSON’S® Baby: Extra Sensitive Wipes

ASDA: Little Angels fragranced cotton soft baby wipes

Little Ones at Sainsbury’s: Hand and Face Wipes

Aldi: Mamia Baby Wipes Normal

Aldi: Mamia Baby Wipes Sensitive

Pampers®: Sensitive Wipes

Tesco: Baby Newborn Wipes

Tesco: Baby Ultra Soft Wipes (Fragrance Free)

 

BEST DISPOSABLE NAPPY OR NAPPY BRAND

ASDA: Little Angels Action Fit

ASDA: Little Angels Comfort Dry

ASDA: Little Angels: New Arrival

Kiddicare: Just4Bums

Aldi: Mamia New Born Range

Aldi: Mamia Ultra Dry Range

Pampers®: Active Fit with DryMax™ and 3-Way Fit

Pampers®: Baby-Dry

 

BEST BABY CARRIER / SLING OR BACK CARRIER

BabyBjörn: Baby Carrier Miracle

Caboo: Caboo + organic

ERGObaby: Original Carrier

LittleLife: Voyager S2 child carrier

MaByLand: Trek Snuggle Carrier

Stokke: MyCarrier

 

BEST BABY FOOD RANGE/PRODUCT

ASDA: Little Angels Organic Baby Food

Boots: Baby Organic

Cow & Gate: 100% fruit pouches

Disney Annabel Karmel: Savoury Rice Snacks

Ella’s Kitchen: Ella’s Kitchen dairy range

Heinz Baby: Heinz Fruit Smoothie

HiPP Organic: Mini Pots

HiPP Organic: Organic pouches

Plum Baby: Stage 1 Pouches

Plum Baby: Stage 2 Pouches

Truly Scrummy Organic Range (Stage 1,2,3)

 

BEST BABY MONITOR

BT: Baby Monitor & Pacifier

BT: Baby Monitor 250

Motorola: MBP36

Philips AVENT: Super Sensitive Eco DECT Baby Monitor

Summer Infant: BabyTouch Digital Video Monitor

Tommee Tippee® Closer to Nature®: Video Monitor with Sensor Pad

TOMY: Digital Video Plus TDV450 Monitor

 

BEST BABY TOY -UNDER 12 MONTHS

Babies ‘R’ Us: Garden Friends Sydney the Spider

Bondie Bird Limited: The Bondie Bird Playwrap

Chicco: Magic Stars Cot Mobile

Dandelion: Corn Teething Keys

Fisher-Price: Discover n’ Grow Kick & Play Piano Gym

MOTHERCARE: WALKAROUND

Munchkin: Inflatable Safety Duck Bath

Taf Toys: Clip-On Pram Book

VTech Baby: Yellow Peek-a-Boo Book

 

BEST BABY TOY 12 -24 MONTHS

Chicco: Quattro 4 in 1 Sit ‘n’ Ride

Kiddicare: Buzzing Brains Stack n Sort Cups

LeapFrog: Animal Adventure Learning Table

Little Tikes: 3-in-1 Trike with Discover Sounds® Dashboard

Mega Bloks: Mega Bloks® Big Block Wagon

Mega Bloks: Mega Bloks® Lil Vehicles Dylan Dump Truck

VTech Baby: Toot-Toot Drivers Garage

 

BEST BATHTIME PRODUCT

Babies R Us: Sea Turtle bath

Babyway Karibu: Foldable Bath

Babyway: Podium Toilet Trainer

Brother Max: Ray Digital Bath & Room Thermometer

Brush-Baby Ltd: Chewable Toothbrush

Clevamama: ClevaBath Extra Long BathMat

Cuddledry: baby apron bath towel

Kiddicare: Essentials Bath Seat

Munchkin: Inflatable Safety Duck Bath

 

BEST BOUNCY CHAIR/ROCKER OR SEAT

Babies ‘R’ Us: Winnie the Pooh Cradling Bouncer

BabyBjörn: Babysitter Balance

Chicco: Polly Swing

Cushi Tush: Baby Seat

Fisher-Price: Soothe & Go Bouncy Seat

Fisher-Price: Woodsy Friends Bouncer

Kiddicare: Essentials Baby Bouncer

Nuna: The Nuna LEAF™

Stokke®: Bounce ‘n’ Sleep bouncer

 

BEST CAR SEAT – GROUP 2, 3 & GROUP 1, 2, 3

Apramo: Hestia Car Seat- Group 1,2,3

Diono: Monterey2 Expandable Booster Seat

Graco: Nautilus

Kiddicare: Baby Weavers Opus SP Car Seat

Kiddy: Guardian Pro 2

Maxi-Cosi: RodiFix

RECARO: Monza Nova Seatfix

Renolux: Step 123

 

BEST CAR SEAT – GROUP 1

Britax: TRIFIX

Graco: Coast

Maxi-Cosi: Pearl and FamilyFix Base

MyChild: Astrofix

 

BEST CAR SEAT (NEWBORN) – GROUP 0 & 0+

BeSafe: iZi GO

Britax: BABY-SAFE plus SHR II

Concord: AIR

Graco: Logico S HP

JANE: Matrix Light 2 Car Seat & Matrix Platform

Maxi-Cosi: Pebble with FamilyFix Base

 

BEST FEEDING PRODUCT FOR WEANING

Annabel Karmel by NUK: Food Cube Tray

BEABA: BABYCOOK Solo

MAM UK LTD: MAM Dipper Set

Mothercare: Essential weaning range

Munchkin: 3 Pk Suction Bowls

NUBY Natural Touch: First Cup

OXO Tot: Training Plate

Philips AVENT: Combined Steamer and Blender

Tommee Tippee® Explora®: First Weaning Spoons x2

Vital Baby®: Weaning Set

 

BEST BABY SKINCARE RANGE/PRODUCT

ASDA: Little Angels Range

Boo Boo: Boo Boo Baby

by Maclaren: Beginning

Disney Corine de Farme: The Disney and Corine de Farme babycare range

Green Baby: Organic Skincare

Halos N Horns: baby skincare range

JOHNSON’S® Baby: JOHNSON’S® Baby Nappy Cream

Lansinoh Laboratories: Earth Friendly Baby Range

Organic Babies: Organic Babies Range

Weleda Baby: Calendula Range

 

BEST HIGHCHAIR

BabyBjörn: High Chair

bloom: fresco chrome

Cosatto: Trof Highchair

Geuther: Swing Highchair

Graco: Contempo

Kiddicare: Baby Weavers Wean Me Highchair

MOTHERCARE: HIGH T HIGHCHAIR

Stokke®: Tripp Trapp®

 

BEST LIGHTWEIGHT BUGGY/STROLLER

Kiddicare: Jet Pushchair

Kiddu  Cruz 5-Position Lie Back Buggy

Maclaren: Quest

Mothercare: Mino Stroller

Obaby: Atlas V2 Stroller

RED CASTLE: Connect® stroller

 

BEST MATERNITY SKINCARE PRODUCT

Bio-Oil: Bio-Oil

Mothercare: It’s Your Body

Palmer’s Cocoa Butter Formula: Tummy Butter

Shea Mooti: Mama’s Everything Body Balm

Tesco: Tesco Blossom Stretch Cream

Weleda: Stretch Mark Massage Oil

 

BEST NEWBORN SLEEP AID – 0-3 MONTHS

Fisher-Price: Discover n’ Grow Nursery Rhymes Projection Soother

Fisher-Price: Soothe & Glow Seahorse

Love To Dream: Love To Swaddle Up

Prince Lionheart: back to sleep slumber bear plus

SleepCurve® from TOMY: SleepCurve® moses basket mattress

Summer Infant: Summer Infant Slumber Buddy

The Gro Company : Gro-swaddle

Tiny Love: Soothe ‘n Groove Mobile

 

BEST NURSERY PRODUCT (INC BASKETS, CRIBS & COTS)

Baby Joule: Magical Moses Basket

Baroo: My Little Stars Moses Basket

Kiddicare: Kiddicouture Hampton Cotbed

KUB: Dreema

KUB: Folia and ECO Stand

Mothercare: Puzzle Cot Bed

Mothercare: Treasured moses basket and stand

Saplings: Kitty Cot Bed

Stokke®: Sleepi package

 

BEST NURSERY PRODUCT

AeroSleep: 3D Baby Protect

Babies ‘R’ Us: Olive, Henri & Friends Nursery Collection

Brother Max: Bear Carry & Hang Nightlight

Merino Kids: GoGo Bag

Naturalmat: Latex Mat Mattress Standard Cot Bed Size

Sock Ons: Sock Ons

Stokke®: Bounce ‘n’ Sleep

The Dream Bag: Baby Sleeping Bag

The Gro Company : Grobag

The Nursery Paint Company: Nursery Paint

 

BEST PRODUCT FOR BOTTLE FEEDING

AQUAINT: Cleansing Water for Infant Hands, Skin & Much More

Hippychick: Chillipeeps Adaptable Teat

MAM UK LTD: MAM Anti Colic Starter Set

Munchkin: Deluxe Bottle Brush

NUBY Natural Touch: Feeding bottle with Easy Latch Teat

NUK: First Choice Learner Bottle

NUK: Winnie the Pooh First Choice Learner Bottle

Philips AVENT: Natural bottle

Tommee Tippee® Closer to Nature®: 2 x 150ml bottles

 

BEST PRODUCT FOR BREASTFEEDING

Ameda: Lactaline Double Electric Breastpump

ARDO: Calypso

breastvest: breastvest

Emma – Jane: 361 Maternity / Nursing Bra

Lansinoh Laboratories: Lansinoh Disposable Nursing Pads

Lansinoh Laboratories: Lansinoh HPA® Lanolin

MAM UK LTD: MAM Manual Breast Pump

Philips AVENT: Comfort Breast Pump (Manual)

The Essential Parent Company: The Essential Baby Care Guide DVD 1 Feeding

Theraline: The Original Maternity & Nursing Pillow

Theraline: Wynnie

 

BEST PUSHCHAIR

Baby Jogger: City Mini GT

Graco: Swift-Fold

Maclaren: Techno XT

Mamas & Papas: Urbo

Mothercare: Movix Pram and Pushchair

Mutsy: EVO

Obaby: ZeZu Pramette

Out’n’About: Nipper 360 single

Quinny: Moodd

Stokke®: Xplory®

 

BEST REUSABLE NAPPY

Baba+Boo: Reusable Pocket Nappy

Bambino Mio: miosolo all-in-one nappy

BumGenius: Freetime Nappy

Charlie Banana: One size reusable cloth diaper

Close: Pop-in new generation + bamboo

Close: Pop-in new generation + minkee

Splash About: Baby Snug

TotsBots: Bamboozle Stretch

 

BEST SAFETY PRODUCT

AQUAINT: Cleansing Water for Infant Hands, Skin & Much More

Diono: Easy View

Gripfast: Door Stop Snail

Lindam: Easy Fit Plus Safety Gate

Lindam: Sure Shut Axis Safety Gate

LittleLife: Runabout Toddler Daysack

Splash About: Float Jacket

The Gro Company : Grobag

The Gro Company : New Gro-egg

Tommee Tippee® Closer to Nature®: Digital Ear Thermometer

 

BEST TODDLER TOY – 24 MONTHS +

babyboomboom: junior bang-bag

Hippychick: HappyHopperz

LeapFrog: Touch Magic Learning Bus

LEGO DUPLO: Creative Cakes

Little Tikes: First Slide

Little Tikes: Pillow Racers

Micro Scooters Ltd.: Mini Micro 3in1 Scooter

Ozbozz: Junior Helmet

Reading Eggs and Reading Eggspress: Reading Eggs and Reading Eggspress

Tidy Books: The Tidy Books Box

 

BEST TRAVEL PRODUCT

Cheeky Rascals: My Carry Potty

Cuski Baby Ltd: The Great Swandoodle

Fisher-Price: Laugh & Learn Apptivity Case for iPhone

JJ Cole: Blanket Grey/Red

Mia Tui: Minnie Amelie

Momymoo: Maia ‘On-The-Go’ Changing Mat

Momymoo: Premium Maia Change Bag

Phil&Teds : Lobster

Quack Quack Moo: Dribble Bubbs Hooded Blanket

 

BEST TRAVEL PRODUCT (UNDER £20)

AQUAINT: Cleansing Water for Infant Hands, Skin & Much More

Brica: UV Alert Shade (£13)

Charlie Banana: 2-in-1 Swim Diaper & Training Pants

Clippasafe: Secure Belt-Travel Pillow, 1-3yrs and 3-8 yrs

Coverdry: SnuggleBlanki

Galt Toys: Drivetime Monkey

Milton: Milton Mini Portable Soother Steriliser

Outlook: auto-shade

SIGG: SIGG Bottle

Trunki: PaddlePak

 

BEST TRAVEL SLEEP PRODUCT OR TRAVEL COT

BabyBjörn: Travel Cot Light

Graco: Contour Electra

Kiddicare: Kip Travel Cot

Lights Out Blinds: Portable Pop Up Black Out Blinds

Nuna: The Nuna SENA™

SleepCurve® from TOMY: SleepCurve® moses basket mattress

The Dream Bag: Travel Sleeping Bag

The Gro Company : Travel Grobags

 

BEST TRAVEL SYSTEM

BabyStyle: Oyster

Graco: Evo

JANE: MUUM MATRIX TRAVEL SYSTEM

Mothercare: Movix Pram and Pushchair with Maxi Cosi Cabriofix

Obaby: Chase 3 Wheel 2 in 1 Pramette Travel System

Red Kite Baby: Push Me Switch

UPPAbaby: VISTA

 

BEST TWIN/TANDEM

Britax: B-DUAL

Bugaboo: Bugaboo Donkey

Cosatto: You2 Twin Stroller

JANE: TwOne

Mountain Buggy: Duet

Phil&Teds: Promenade

 

BEST NURSERY RETAILER

Boots

Ikea

John Lewis

Kiddicare

Mamas & Papas

Mothercare

Next

Silvercross

Tesco

Toys R Us

 

BEST ONLINE RETAILER

Amazon

Asda

JoJo Maman Bebe

Kiddicare

Mamas & Papas

Next

Tesco Direct

The Little Blue Owl

 

SUPERMARKET OF THE YEAR

Aldi

Asda

Morrisons

Sainsburys

Tesco

Waitrose

 

BEST HEALTH PRODUCT

Baby Gaviscon

Bepanthen nappy cream

Berocca

Calgel

Calpol

Drapolene Nappy Cream

Infacol

Lansinoh lanolin

Nelsons Teething Powder

Nurofen for Children

Olbas for Children

Palmers Baby Butter

Sudocrem

Vicks Vapour Rub

Waitrose Bottom Butter

 

BEST INNOVATION

BEABA: BABYCOOK Duo

Britax: TRIFIX

Galt Toys: Playnest® Car

iBabyGuard Infant Snooze

Kiddicare: Funky Friends 123 Swaddler

Kit for Kids Baby: Ventiflow Dual Core Mattress

MAM UK LTD: MAM Perfect 6+M Soother

Mamas & Papas: Baby Snug

Quack Quack Moo: Dribble Bubbs Bed Protector

Safe Dreams: Safebreathe™ Hoppy and Patch

Sock Ons Limited: Sock Ons

Stokke: MyCarrier

Summer Infant: Summer Infant Superseat

The Essential Parent Company: The Essential Baby Care Guide

The Little Green Sheep: Twist Natural Mattress

VTech Baby: Alfie Lullaby Comforter

WaterBaby: Pregnancy Care Drink

 

Related articles

Let the testing begin!

I’ve sworn all my mummy testers for the Mother & Baby  Awards 2012 to secrecy about what brands they are testing.  They’ve pledged their dedication to the task. However containing her excitement was too much for one. I hope there will be more testing anecdotes to follow this one shortly.

Over to you Rebecca C…

I was still on a huge high from being chosen to be a tester in the category of Lightweight Pushchair/Stroller for the M&B awards when the first email regarding delivery came through!

Excited at the thought of the NEW pushchair arriving,  I couldn’t resist doing some research on this one and the others that would be coming soon.

The other thing I need to do was choose which of my lucky friends would be testing with me, this was a hard job, as for any mum no matter how many children or pushchairs you have had nothing beats ANOTHER new one!! Isn’t that why mums go on to have another baby just to be able to have the excuse to buy a new pushchair?! I certainly put myself in the box of a buggyoholic.  I love them and would need all my fingers and toes just to count how many I have had, and that’s just with having had one child!

My list was drawn up and I created a private FB event to keep everyone posted on which ones we were getting, the delivery dates and times to swap, plus chase up those all important online reviews!

A little over 24 hours from the email popping in my inbox it arrived…the smell as I unpacked it made the hairs on the back of my neck stand on end….the click of fitting the wheels…removing the protective packing was finger tingling!!

Having assembled it, I began checking it out..change bag, rain cover, swivel wheels…pushing it empty around the lounge. I let my daughter sit in it…she gave it the thumbs up for comfort.

I now need to deliver it to the first lucky friend and wait for the next email to drop into my inbox, for details of the delivery of another finger tingling moment!!

I look forward to keeping you posted about the good and bad moments of testing, maybe some photos to follow!

The best baby sleep aid?

I’m back in the thick of it, even though I’d said I’d had enough.

I’m back in my twilight  alter-ego of co-ordinating the Mother & Baby Awards.

Who’d have thought that down in the depths of sleepy Cornwall, between sorting the laundry and making kids tea, (I’m spinning a half-true scene of rural domesticity) there’s a power-crazy middle-aged woman masterminding the UK wide testing of nappies and baby wipes? Me, between sending out instructions to overnight dispatch travel systems to Cardiff, Enniskillen, Colchester and Birmingham; matching women with cracked nipples to nipple creams, baby bums to nappy rash emollients and 6 month old babies to their first tastes of solid food, is trying to get kids off to school, coax a teenager out of bed, or letting the damn ‘can’t make his mind up’ cat out and then in again, then out again…

A few years ago I invented a new awards category, I like to think it was my gift to new parents: The Best Baby Sleep Aid Award (0-3mths). Because…. ssshhh, don’t wake the baby! I bet if you’re a parent then you know only too well, even if you’ve never dared to admit it, what that gorgeous new baby and self deprivation can do to you?

Here’s one such parent who is evidentially right in the thick of it!

Mother & Baby Awards 2012 – Do you want to be a tester?

THIS IS AN ANNOUNCEMENT  (only with my luck it’ll go about as viral as a slightly embarrassing rash)

I’m here again.  A fretful summer of organising all the product testing for the Mother & baby Awards looms ahead of me.

It’s just possible that some of you might have noticed that I didn’t do it last year.  Others won’t care…

BUT

IF you happen to live in the UK and have a baby or child under 5 (or are pregnant and about to pop in the next month or two)….

OR

IF you happen to know anyone else who fits the criteria above?

AND SHOULD you happen to be a mum (or a dad) fitting the above criteria…

AND you fancy  applying to be a tester for this year’s Mother & Baby Awards. You might just want to  CLICK HERE?

THEN AGAIN, it’s  possible that you don’t actually want to be a tester, but what you’d ACTUALLY LIKE TO DO is to enter your own  product into the Mother & Baby Awards…

(If that’s you maybe? Then click here).

YOU MIGHT ALSO want to tweet and share this post with other people to give them a chance to apply or enter a product too?

I SINCERELY HOPE THAT YOU DO.

BUT HURRY! I guess when the applications reach a ridiculously insane number then the application will close 😦

‘Mother’ saying goodbye to ‘Baby’

Yes, that’s me, I’m waving!

After seven years of coordinating all the testing for the annual Mother & baby awards I’ve finally decided that it’s time to ‘let go’.

At the beginning, I liked it as a nice manageable self-contained project that it was; because organising a hundred ‘mum ‘ testers for nappies, pushchairs, car seats and baby foods could exist inside school hours and outside school holidays.

However with each ‘successful year’ so the monster  ‘baby’ grew, bawling, mewling and demanding my attention at every second of the day. My own offspring hanging around looking dusty and neglected in darkened corners or shuffling awkwardly so not as to disturb their ‘grumpy’ mater raging at humongous databases and endless e-mails… Continue reading

The Mother & Baby Award Winners 2010 announced.

The Mother & Baby Award Winners 2010

The winners were announced at a gala ceremony on Thursday 18th November at the Hilton Park Lane. Hosted by Jason Manford and Deputy Editor, Kathryn Blundell.

Again this year we asked over 1000 mums to put every entry in the reader-tested categories through their paces.

As Kathryn said,

“Over 3000 products were carefully parcelled and then sent nationwide to be sicked on, bashed, chucked and chewed. It really means that shortlisted products impressed the women that matter –mums. Mums, who gave the nation an extra 790,000 babies last year all of whom need to be cleaned, transported, fed, entertained, and put to bed…

Mother & Baby continues to set the standard for parenting press and is undoubtably the most influential and trusted brand, with a heritage that spans over 60 years. These fantastic awards are a vital part of Mother & Baby’s heritage – we’re so pleased to be able to reward excellence within the industry, supporting mums to support you through these accolades. Everyone shortlisted should feel so proud – these mums are a tough crowd. And don’t get me started on the toddlers…” Continue reading