The Mother & Baby Award Winners 2010 announced.

The Mother & Baby Award Winners 2010

The winners were announced at a gala ceremony on Thursday 18th November at the Hilton Park Lane. Hosted by Jason Manford and Deputy Editor, Kathryn Blundell.

Again this year we asked over 1000 mums to put every entry in the reader-tested categories through their paces.

As Kathryn said,

“Over 3000 products were carefully parcelled and then sent nationwide to be sicked on, bashed, chucked and chewed. It really means that shortlisted products impressed the women that matter –mums. Mums, who gave the nation an extra 790,000 babies last year all of whom need to be cleaned, transported, fed, entertained, and put to bed…

Mother & Baby continues to set the standard for parenting press and is undoubtably the most influential and trusted brand, with a heritage that spans over 60 years. These fantastic awards are a vital part of Mother & Baby’s heritage – we’re so pleased to be able to reward excellence within the industry, supporting mums to support you through these accolades. Everyone shortlisted should feel so proud – these mums are a tough crowd. And don’t get me started on the toddlers…”

The Winners are….

Best Car Seat (Newborn) – Group 0 & 0+

Gold RECARO UK LTD-Young Profi Plus

Silver MAMAS & PAPAS-Primo Viaggio IP with Isofix base

Bronze MAMAS & PAPAS-Cybex Aton from Mamas & Papas

Best Car Seat – Group 1

Gold MAXI-COSI – Pearl & FamilyFix Base

Silver KIDDY – Kiddy Energy Pro

Bronze BRITAX – KING plus

Best Car Seat – Group 1, 2, 3

Gold BRITAX – EVOLVA 1-2-3 plus

Silver RECARO UK LTD – Young Sport

Bronze KIDDY – Kiddy Guardian Pro

*NEW* Best Car Seat – Group 2, 3

Gold SUNSHINE KIDS – Monterey

Silver BRITAX – KID plus

Bronze RECARO UK LTD – Monza Seatfix

Best Baby Carrier / Sling or Back Carrier

Gold PHIL & TEDS – Escape

Silver TOTSBOTS   – Papoozle

Bronze BUSHBABY – Premier Carrier

Best Travel System

Gold GRACO – Symbio

Silver JANE   – Slalom R Matrix

Bronze BRITAX – B-DUAL & second seat unit & BABY-SAFE plus SHR II


Best Pushchair


Silver GRACO – Symbio

Bronze PETITE STAR – Kurvi Match

Best Lightweight Buggy/Stroller

Gold BABY JOGGER – Baby Jogger City Mini

Silver COSATTO – Yo!

Bronze MAMAS & PAPAS – Cruise Buggy

Best Twin/Tandem

Gold BABY JOGGER – Baby Jogger City Select

Silver OUT N ABOUT – Nipper Double 360

Bronze BRITAX – B-DUAL with second seat unit

*NEW* Best Pram & Changing Bag Accessories

Gold BROTHER MAX – Brother Max Milk Powder Dispenser

Silver MORRCK – Baby Hoodie

Bronze NUBY UK LLP – Safari Chimes

Best Travel Product

Gold MUNCHKIN – Travel Booster Seat

Silver MY CARRY POTTY – My Carry Potty

Bronze CHEEKY RASCALS – BubbleBum

Best Moses Basket or Crib

Gold BEDNEST LTD – bednest crib

Silver THE LITTLE GREEN SHEEP – Organic Wicker Moses Basket

Bronze NSCESSITY – BabyBay

Best Newborn Sleep Aid – 0-3 months


Silver 37 DEGREES – swaddling temperature blanket

Bronze SUMMER INFANT – SwaddleMe

Best Cot

Gold kUB – Walda Cot/Day Bed

Silver kUB – Eco Cot/ Cotbed

Bronze EAST COAST NURSERY Ltd – Anna Cot

Best Baby Monitor

Gold TOMY UK – Digital Plus TD350 Monitor

Silver SUMMER INFANT – Baby Zoom Digital Video Monitor

Bronze MOTOROLA – MBP35 Large Screen Video Baby Monitor

Best Bouncy Chair/Rocker or Seat

Gold CHICCO – Relax & Play

Silver MAMAS & PAPAS – Apollo Bouncing Cradle

Bronze FISHER-PRICE – Precious Planet Bouncer

Best Nursery Product

Gold KIDDICARE – Baby Weavers Splash Changing Unit

Silver CONTENT & CALM – The Cot Canopy

Bronze AQUASOLARI – Aquasolari

Best Bathtime Product

Gold CLEVAMAMA – Splash & Wrap Baby Bath Towel

Silver SUMMER INFANT – Right Height Tub

Bronze TIPPITOES – Mini Bath

Best Safety Product

Gold BUSHBABY – minipack

Silver 37 DEGREES – Sleeping Sleepsack

Bronze CUDDLEDRY – SPF50+ Poncho Towel

*NEW* Best Travel Sleep Product (including Travel Cots)

Gold MAMAS & PAPAS – Sleep Travel Cot

Silver GRO – Travel Grobag Baby Sleep Bag

Bronze KIT FOR KIDS BABY – Eucalyss Folding Travel Cot  Mattress

Best Newborn Toy – 0-6 months

Gold VTECH – VTechBaby Sing and Soothe Mobile

Silver LEAPFROG – My Pal Scout

Bronze LEAPFROG – Twinkle Twinkle Scout

Best Baby Toy – 6-12 months

Gold EARLY LEARNING CENTRE – Lights & sounds walker

Silver LEAPFROG – Learn & Groove Muscial Table

Bronze MY WONDER LTD – My Wondercube

Best Toddler Toy 12 months +

Gold MEGA BLOKS – Classic Maxi Bag 70 pc

Silver FISHER-PRICE – Little People Animal Sounds Farm

Bronze VTECH – VTech Bath Friends Turtle

*NEW* Best Toddler Toy 24 months +

Gold LEGO – LEGO DUPLO Play With Numbers

Silver LEAPFROG – LeapFrog Tag Jnr

Bronze ORCHARD TOYS – Nursery Rhyme Four in a Box

Best Product for Breastfeeding

Gold LANSINOH – Lansinoh Lanolin for Breastfeeding Mothers

Silver THERALINE – The Original Theraline Maternity & Nursing Pillow

Bronze MEDELA  – Swing Electric Breast Pump

Best Product for Bottle Feeding

Gold AVENT – Philips AVENT Digital Steam Steriliser

Silver BORNFREE – 9oz (260ml) BPA-free wide neck plastic bottle

Bronze MAM UK – MAM Hold Me Bottle 270ml

Best Baby Food Range/Product

Gold ORGANIX – Organix Goodies Organix Toddler Snack Range

Silver HIPP ORGANIC – HiPP Organic Wholesome Pots

Bronze ORGANIX – Organix Stage 2 Organic Baby Foods

Best Feeding Product for Weaning

Gold FISHER-PRICE – Healthy Care Booster Seat

Silver BROTHER MAX – Brother Max Home and Travel Weaning Bowl

Bronze MAM UK – MAM Baby’s Fork and Spoon

Best Highchair

Gold EAST COAST NURSERY LTD – Multi Height Highchair with insert cushion

Silver TRIPP TRAPP – Tripp Trapp

Bronze THE RED KITE BABY  – Feed Me Ultimo

Best Baby Wipe

Gold JACKSON REECE – Kinder by Nature Natural Herbal wipes

Silver SAINSBURYS – Sainsburys 72 ECO Sensitive baby wipes

Bronze ALDI – Baby Wipes

Best Disposable Nappy or Nappy Brand

Gold HUGGIES – Huggies Newborn with Organic Cotton

Silver TESCO – Tesco Super Fit nappies

Bronze ALDI – Junior Nappies

Best Reusable Nappy

Gold TOTSBOTS – Bamboozle S-t-r-e-t-c-h

Silver BUMGENIUS – bumGenius All in One

Bronze CHARLIE BANANA – 2 in 1 Reusable Nappy system

Best Skincare Range/Product

Gold ASDA – Little Angels Skincare Range

Silver NATURE BABYCARE – Eco Skincare Range

Bronze SAINSBURYS – Sainsbury’s Little Ones Baby Toiletries Range


Best New Innovation (judged by Mother & Baby panel)

Gold PHILIPPE LARA LTD – Hamster Buggy Bags

Silver YOOMI – Self Warming Baby Bottle

Bronze AVENT – Philips AVENT Combined Steamer Blender



Best Health Product (reader nominated)

Gold CALPOL – McNeil Healthcare UK

Silver SUDOCREM – Forest Laboratories UK

Bronze BABY NUROFEN – Reckitt Benckiser Healthcare UK

Nursery Retailer of the Year (reader nominated)




Bronze BOOTS

Online Retailer of the Year (reader nominated)





Bronze ARGOS


Supermarket of the Year (reader nominated)



Silver ASDA



Britain’s Bravest Mum – Lynsey Fuorvito

(A special award presented by Mother & Baby and the Award’s sponsor, Tesco).

Lynsey Fuorvito was nominated by her friend Esme Inegbu, who was inspired by Lynsey’s positive spirit and her efforts in helping her two year old son, Luca, have the best life possible.

At four months, Luca was diagnosed with spinal muscular atrophy Type 1 – a degenerative disease that affects the nerves in Luca’s spine meaning he needs help to breathe and will never sit unaided or walk.

The disease is terminal.

Lynsey has given up work to devote herself to her beautiful, beautiful son and, as Esme says, all this love must be doing him good as Luca is the oldest surviving child with this disorder. Most babies succumbing before their first birthday.

We were particularly touched by Lynsey’s blog – please read it.

Here, Lynsey shares the highs and lows of her life with Luca, inspiring other mums who find themselves in this heartbreaking situation and showing us all what bravery and being a great mum is all about.

The Mother & Baby Lifetime Achievement Award – Ann Wood


This special accolade honours an individual whose years of work have made an outstanding difference to the lives of parents and babies.

This year’s winner is a mum and now a grandmother, who started her career in teaching and children’s book publishing before trying her hand at TV. Clearly, this is where she belonged and in 1984, she set up her own production company, developing much loved TV shows including Brum, Rosie and Jim, the Teletubbies and recently the BAFTA award-winning In The Night Garden.

As well as entertaining all our babies – and plenty of adults, too – this year’s award winner set up a charitable foundation – the Ragdoll Foundation – to promote creativity in children in deprived circumstances, for instance supporting mum prisoners and their babies. We think Anne Wood is absolutely fantastic.



24 thoughts on “The Mother & Baby Award Winners 2010 announced.

  1. I was really looking forward to the result of The Mother & Baby Award Winners 2010 and I am delighted that in the Best Newborn Sleep Aid – 0-3 months category the 37 DEGREES – swaddling temperature blanket got a silver one!
    That list is going to be very helpful both for my christmas and everyday shopping and I will definitely share it with all the mothers around me!
    I really hope to be part of it next year.

  2. I forgot to say ‘bravo’ to LANSINOH – Lansinoh Lanolin for Breastfeeding Mothers for a well desreved gold award…;-)

  3. Pingback: Tweets that mention The Mother & Baby Award Winners 2010 announced. « Jessica Milln's Blog --

  4. Myself, pocket edition and junior were all thilled to be able to help with the testing this year and would love to help again next year. A massive well done to all the winners and runners up. It’s lovely to see more categories being added and the rise in cloth nappies and slings being judged aswell.

  5. Well done to all those who won an award whether it was gold, silver or bronze, they are all awards that are truly deserved 😀

    Can’t wait til next year, hope I get to test again, it was soooo much fun 😀

  6. Great news that the Totsbot Papoozle baby sling/carrier won silver hurrah! I loved testing it and still use it now. I loved being part of the whole process very exciting and can’t wait for 2011! Merry Christmas to you all and a happy 2011.

  7. Well Done Brother Max Milk Dispenser – you got GOLD! My son Max & I have found this product invaluable – every new Mummy should have one! We love our AVENT Digital Steam Steriliser – Gold – & the Born Free Bottles – Silver – these are our morning & night bottles!
    So much fun testing this year … we hope to be chosen again 🙂 Well Done to All Categories!! 🙂 🙂

  8. Great to see all the winners. Glad to see 2 items I tested, the Kiddiecare Splash Unit and Aquasolari both won awards..definatly deserved! Absolutely loved testing this year, fingers crossed for next year.

  9. Im so glad some of the products I tested got awards, I, my baby,and my group of friends enjoyed testing this year and hope to help out next year, well done all!

  10. Fantastic results for all who won, Gold , Silver and Gold .
    Some interesting results to which I will certainly be taking on board as the Mother & baby awards always plays a major role in my baby products.
    I totally loved testing products this year ( my 1st time ) and was really pleased to see to of my products in the winning 3 on baby bath products .
    Look forward to next year and I hope I get the opportunity to be apart of testing for Mother & Baby again .
    Well done again to everyone.

  11. Would like to say congratulations to all the winners you derserve the awards you won and a big thank you to Jessica who made it possible for us to take part in such a great adventure. I look forward to next year as hopefully I may get the chance to test again as myself and my friends had a fab time trying out different products. Thank you forletting me have this experience 😉

  12. Fantastic results and so glad to see the Tripp Trapp got Silver in the High Chair category – still using mine and got one for both my little ones. Well done to all those who won, my Mum’s group had a brilliant time testing again this year – thanks so much for the opportunity, looking forward to next year too.

  13. I tested the 12m+ toy and am glad to see the megablocks got gold – all my reviewers thought this was fantastic – so much so, Santa has bought a lot more of it for Christmas!

  14. I had the pleasure of testing lightweight buggies this year and after hearing even more rave reviews of Baby jogger city mini I finally persuaded my partner to allow me to purchase another buggy! This will be my “forever” buggy.

    I also recently purchased a Recaro Young Sport (Well actually I brought the unbranded version STM Starlight)
    I wish had brought this seat from the outset. It grows with your child and is a good alternative if you dont decide to use extended rearfacing seats.

    Testing products was such a pleasure. I hope to be able to test in future.

  15. Great to see the results! Glad the Britax B Dual got an award in the twin/tandem category. A wee bit surprised the Easy Walker didn’t get one too.

    Congratulations on all your hard work Jessica – it all goes so seamlessly (or so it appears!!!)

  16. Some very worthy winners there with some of my favourite baby purchases making the awards, the tripp trapp and the kiddy pro carseat as well as one of my favourite products I was lucky (or should that be “we” as it was my son being cushioned by it) to test – the theraline pillow which helped so much with breastfeeding and is now supporting my friend through her pregnancy.
    Can’t wait for next year, fingers crossed we get to play again!

  17. I am not one of your testers (unfortunately…what a fabulous job!!), but I’m currently reviewing the Graco Symbio. It well deserved its Gold Award…what a great travel system. The reversible handle is a stroke of genius and it is so easy to steer. The Mother and Baby awards are such an important thing…highlighting these great products for us parents. Well done and thank you on behalf of us parents everywhere!!

  18. Now this is a fantastic post and useful resource!
    Thanks so much for putting this together, I really appreciate the time it must have taken.
    Oh, and congrats to all the winners 🙂

  19. I am so pleased to have taken part in the testing for the first time. The Theraline nursing and breastfeeding pillow is fab. Other products that I use at home inc the Avent Digital Steam Steriliser and Lansinoh for breast feeding both got awards and they are fantastic.

    Thank you giving me the chance to test the products, its been fun and a great opportunity. 🙂

  20. I would like to advise you the Yoomi bottle was invented and patented by myself 2 yrs prior to yoomi. My patent also prevents the warmed milk from returning to the bottle thus saving priceless expressed breast milk. Yoomi have attempted to get round the patent by allowing the warmed milk to mix back in the bottle wasting the breast milk. See the original product at and patent on the european website 2 years before theirs.

  21. Pingback: Let the testing begin! « FishWifey

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