Mother & Baby Awards 2010: the Shortlist is announced.

With a total of 188 brands, 538 products and 3216 product samples sent out, collating the results for the Mother and Baby Awards 2010, has been time consuming-to say the least. Each and every award category has been decided entirely by our volunteer tester mums and they have certainly been busy all this summer, putting products through their paces. Now our all important reviewers and ambassadors for parents everywhere, have produced the much awaited for shortlist of their favourites.

In response to the overwhelming level and quality of entries this year, we decided to split some of the larger categories to make more award categories. We have gone from 24 tested categories 2 years ago, to 30 last year and now to 33. You’ll see these extra additional awards as marked as *NEW* if you think that they look unfamiliar.

Plus one, judged by a panel at Mother & Baby for ‘Best New Innovation’. A product which we think is new, brilliant, a refreshing change and will make a difference to the lives of parents today.

Congratulations to every single brand that has impressed our mummy testers and is in the running for an award.

The winners will be announced on the night at a Gala Awards ceremony on Thursday 18th November at the Hilton Park Lane.


Best Car Seat (Newborn) – Group 0 & 0+


KIDDY-Kiddy Maxifx Pro with Kiddyfix Base

MAMAS & PAPAS-Cybex Aton from Mamas & Papas

MAMAS & PAPAS-Primo Viaggio IP with Isofix base

MAXI-COSI-Maxi-Cosi Pebble with FamilyFix Base

RECARO UK LTD-Young Profi Plus


Best Car Seat – Group 1




KIDDY – Kiddy Energy Pro

MAXI-COSI – Pearl & FamilyFix Base



Best Car Seat – Group 1, 2, 3

BRITAX – EVOLVA 1-2-3 plus

GRACO – Nautilus

KIDDICARE – Super Car Seat

KIDDY – Kiddy Guardian Pro

MAMAS & PAPAS – Cybex Pallas car seat from Mamas & Papas

RECARO UK LTD – Young Sport


*NEW* Best Car Seat – Group 2, 3



MAXI-COSI – Rodi AirProtect

RECARO UK LTD – Monza Seatfix

RENOLUX – Easy-Confort


Best Baby Carrier / Sling or Back Carrier

BABYBJORN – BabyBjorn Comfort Carrier

BUSHBABY – Premier Carrier

CHICCO – Caddy Backpack

HIPPYCHICK – Baby Sense Sling

HIPPYCHICK – Hippychick Hipseat

LITTLELIFE – Ultralight Convertible Child Carrier

PHIL & TEDS – Escape

TOTSBOTS   – Papoozle


Best Travel System

BRITAX – B-DUAL & second seat unit & BABY-SAFE plus SHR II

BRITAX – B-SMART 3 with BABY-SAFE plus SHR II Infant Carrie

CONCORD  – Concord Neo Quantum Mobility-Set

GRACO – Symbio

JANE   – Slalom R Matrix

KIDDICARE – Baby Weavers Verso TS

MAMAS & PAPAS – Urbo pushchair with Cybex Aton car seat



Best Pushchair


COSATTO – I-spin

GRACO – Symbio



OUT N ABOUT – Nipper Single 360

PETITE STAR – Kurvi Match

THE RED KITE BABY – Urban Jogger


Best Lightweight Buggy/Stroller

BABY JOGGER – Baby Jogger City Mini

BABY STYLE QUICK START – QuickSmart from BabyStyle





MAMAS & PAPAS – Cruise Buggy



Best Twin/Tandem

BABY JOGGER – Baby Jogger City Select

BRITAX – B-DUAL with second seat unit


GRACO – Quattro Tour Duo


OUT N ABOUT – Nipper Double 360


*NEW* Best Pram & Changing Bag Accessories

BROTHER MAX – Brother Max Milk Powder Dispenser

JELLYBEAN GROUP – Ju Ju Be All Changing Bag

MUMMY MITTS – Mummy Mitts

NUBY UK LLP – Safari Chimes




VITAL BABY – Hand & Face Wipes


Best Travel Product


CHICCO – Mr Party Booster Seat

LINDAM – Lindam Microwave Steriliser Bags

MILTON – Milton Sterilising Tablets

MUNCHKIN – Travel Booster Seat

MY CARRY POTTY – My Carry Potty

PRINCE LIONHEART – Two stage seat saver

VITAL BABY – 4 Single-use Sterile Feeding Bottles

Best Moses Basket or Crib

BEDNEST LTD – bednest crib

MOTHERCARE – The Snug Moses Basket


SAPLINGS – Glider Crib

STOKKE – Sleepi Mini

THE LITTLE GREEN SHEEP – Organic Wicker Moses Basket


Best Newborn Sleep Aid – 0-3 months

37 DEGREES – swaddling temperature blanket


GRACO – Sweetpeace

LEAPFROG – Twinkle Twinkle Scout

MOTHERCARE – Snuggle Pod

PACIMALS – Pacimals Huggable Pacifier

PRINCE LIONHEART – Back to Sleep Slumberbear Premium



Best Cot

BLOOM – Luxo sleep baby bed by bloom


JOHN LEWIS – Anna Dropside Cot in white

kUB – Eco Cot/ Cotbed

kUB – Walda Cot/Day Bed

MAMAS & PAPAS – Chloe Cot/Junior Bed

MAMAS & PAPAS – Newhampton Cot/Junior Bed

MOTHERCARE – Takeley Cot


Best Baby Monitor

ANGELCARE – Movement & Sound Monitor AC401

AVENT – Philips AVENT Eco DECT Baby Monitor SCD 535

MOTOROLA – MBP35 Large Screen Video Baby Monitor

SUMMER INFANT – Baby Zoom Digital Video Monitor

SUMMER INFANT – PictureMe digital video monitor

SUMMER INFANT – Secure Sleep With Temp Digital Video Monitor

TOMY UK – Digital Plus TD350 Monitor

TOMY UK – Digital Video Plus TDV450 Monitor


Best Bouncy Chair/Rocker or Seat

BABYBJORN – BabyBjorn Babysitter Balance

CHICCO – New Deluxe Rocker

CHICCO – Relax & Play

FISHER-PRICE – Precious Planet Bouncer

FISHER-PRICE – Precious Planet Newborn to Toddler Rocker

MAMAS & PAPAS – Apollo Bouncing Cradle

MAMAS & PAPAS – Magic Astro Cradle

MAMAS & PAPAS – Nest Rocking and Bouncing Cradle


Best Nursery Product

AQUASOLARI – Aquasolari

CONTENT & CALM – The Cot Canopy

FUNTOSEE LTD – Room Make-Over Kit

GREEN CHILD – Green Child Sleeping Bag

GRO – Grobag Baby Sleep Bag

GRO – Gro-clock

HIPPYCHICK – Hippychick Mattress Protector Range

KIDDICARE – Baby Weavers Splash Changing Unit

POURTY – Pourty Potty

TOMMEE TIPPEE – Closer to Nature Healthcare and Grooming Kit


Best Bathtime Product

BROTHER MAX – Brother Max 5 Bath Toys

CLEVAMAMA – Splash & Wrap Baby Bath Towel


MOTHERCARE – Bath Gift Set Humphrey’s Toy Box

SUMMER INFANT – Right Height Tub

TENSCARE – Digi-Duck

TESCO – Tesco My Baby’s Jungle Friends Cuddle Robe



Best Safety Product

37 DEGREES – Sleeping Sleepsack

BROTHER MAX – Brother Max 3-in-1 Thermometer

BUSHBABY – minipack

CUDDLEDRY – SPF50+ Poncho Towel

LINDAM – Lindam Extending Metal Safety Gate

LINDAM – Sure Shut Orto

LITTLELIFE – Toddler Animal Daysack – Ladybird

MOTHERCARE – Pressure fix manual shut safety gate


*NEW* Best Travel Sleep Product (including Travel Cots)

GRO – Gro Anywhere Blind

GRO – Travel Grobag Baby Sleep Bag

KIT FOR KIDS BABY – Eucalyss Folding Travel Cot  Mattress

MAMAS & PAPAS – Sleep Travel Cot

PHIL & TEDS  – Traveller

THE RED KITE BABY  – Sleeptight

THE RED KITE BABY – Snoozi Travel Cot

WORLDS APART – My First Ready Bed

Best Newborn Toy – 0-6 months

TINY LOVE – Super Mat

LEAPFROG – My Pal Scout

LEAPFROG – Twinkle Twinkle Scout

MAMAS & PAPAS – Babyplay Light and Sound Playmat and Gym

MOTHERCARE – Happy Safari Sit Me Up Cosy

NUBY UK LLP – Bug-A-Loop

NUBY UK LLP -I cyBite Keys

VTECH – VTechBaby Sing and Soothe Mobile


Best Baby Toy – 6-12 months

BABYBOOMBOOM – Baby Band-bag

EARLY LEARNING CENTRE – Lights & sounds walker

FISHER-PRICE – Learning Piggy Bank

LEAPFROG – Learn & Groove Muscial Table

MAM UK – MAM Twister

MUNCHKIN – Caterpillar Spillers Bath Toy

MY WONDER LTD – My Wondercube



Best Toddler Toy 12 months +

FISHER-PRICE – Little People Animal Sounds Farm

MEGA BLOKS – Classic Maxi Bag 70 pc

MOOKIE TOYS – Scramblebug

MOTHERCARE – Wooden Activity Cube

MUNCHKIN – Mozart Magic Cube

MUNCHKIN – Wet Wheels Bath Toy

VTECH – VTech Bath Friends Turtle



*NEW* Best Toddler Toy 24 months +

DREAM GENII – Billy Winky Children’s Pillow

EARLY LEARNING CENTRE – Sand & water playtable

HIPPYCHICK – Hippychick Wheelybug

LEAPFROG – LeapFrog Tag Jnr

LEGO – LEGO DUPLO Play With Numbers

LITTLE TIKES – Anchors Away Water Table

ORCHARD TOYS – Nursery Rhyme Four in a Box

TOMY UK – Play to Learn Mr Colour Maker

Best Product for Breastfeeding

BREASTVEST – breastvest

LANSINOH – Lansinoh Lanolin for Breastfeeding Mothers

MEDELA  – Swing Electric Breast Pump

MEDELA – Freestyle

SIMPLYLILY – LilyPadz Breast Pads

THERALINE – The Original Theraline Maternity & Nursing Pillow

THRUPENNY BITS LTD – Breastfeeding pillow

TOMMEE TIPPEE – Closer to Nature Collect and Protect Breast Milk


Best Product for Bottle Feeding

AVENT – Philips AVENT Digital Steam Steriliser

AVENT – Philips AVENT Extra Durable Feeding Bottle

BORNFREE – 9oz (260ml) BPA-free wide neck plastic bottle

BROTHER MAX – Brother Max Milk Powder Dispenser

KOO-DI – Fridge-to-go Maxi

MAM UK – MAM Hold Me Bottle 270ml

MOTHERCARE – Steriliser bottle

TOMMEE TIPPEE – Closer to Nature feeding bottle


Best Baby Food Range/Product

DANONE BABY NUTRITION – Breakfast Cereals Range

DISNEY – Disney/Annabel Karmel Toddler Snacks

HIPP ORGANIC – HiPP Organic Jars

HIPP ORGANIC – HiPP Organic Wholesome Pots

KEALTH FOODS – Truly Scrummy Organic

MINISCOFF – Miniscoff. Organic Children’s Meals

MULLER – Muller Little Stars

ORGANIX – Organix Goodies Organix Toddler Snack Range

ORGANIX – Organix Stage 2 Organic Baby Foods


Best Feeding Product for Weaning

AVENT – Philips AVENT Combined Steamer Blender

BROTHER MAX – Brother Max Home and Travel Weaning Bowl

FISHER-PRICE – Healthy Care Booster Seat

MAM UK – MAM Baby’s Bowl

MAM UK – MAM Baby’s Fork and Spoon

STEELSAFE – First Sip Beaker – 250ml

TOMY UK – mOmma Developmental Meal Set

VITAL BABY – Press ‘n’ Pop Freezer Pots


Best Highchair

BROTHER MAX – Brother Max Scoop High Chair

CHICCO – Jazzy Highchair

EAST COAST NURSERY LTD – Multi Height Highchair with insert cushion

KIDDICARE – Kiddi Couture Wean Me High Chair

MAMAS & PAPAS – Zest Highchair

PHIL & TEDS – Highpod

THE RED KITE BABY  – Feed Me Ultimo

TRIPP TRAPP – Tripp Trapp

Best Baby Wipe

ALDI – Baby Wipes

ASDA – Little Angels Extra Care Wipes

ASDA – Pure and Mild Baby Wipes

HUGGIES – Huggies Natural Care Wipes

JACKSON REECE – Kinder by Nature Natural Herbal wipes

SAINSBURYS – Sainsburys 72 ECO Sensitive baby wipes

SAINSBURYS – Sainsburys 72 Sensitive baby wipes

TESCO – Tesco My Baby’s Ultra Soft Cloth Wipes Fragrance Free


Best Disposable Nappy or Nappy Brand

ALDI – Junior Nappies

ASDA – Little Angels Nappy Range

HUGGIES – Huggies Newborn with Organic Cotton


NATURE BABYCARE – Eco Pull on pants

PAMPERS – Pampers Active Fit with Dry Max

TESCO – Tesco Newborn Nappies

TESCO – Tesco Super Fit nappies


Best Reusable Nappy

BUMGENIUS – bumGenius All in One

BUMGENIUS – bumGenius One Size Pocket

CHARLIE BANANA – 2 in 1 Reusable Nappy system

CLOSE PARENT – The pop-in V2 original

HIPHIPBABY! – Real Easy All in One Nappy

HIPHIPBABY! – Wonderoo V2 One Size Reusable Nappy

TOTSBOTS – Bamboozle S-t-r-e-t-c-h

TOTSBOTS – Easyfit V2


Best Skincare Range/Product

ASDA – Little Angels Skincare Range

BEPANTHEN – Bepanthen Nappy Care Ointment

EARTH FRIENDLY BABY – Earth Friendly Baby Organic Range

HALOS N HORNS – Halos N Horns range


LITTLE ME & MUM TO BE ORGANICS – Little Me & Mum to Be Organics

NATURE BABYCARE – Eco Skincare Range

ORGANIC BABIES – Nappy Cream Baby Balm

SAINSBURYS – Sainsbury’s Little Ones Baby Toiletries Range

TESCO – Tesco bnatural baby toiletries


Best New Innovation (judged by Mother & Baby panel)

AS CLEAR AS PR – My Carry Potty

AVENT – Philips AVENT Combined Steamer Blender

EASIDREAM – Soothing System

MEDELA – Calma Baby Bottle

MOTHERCARE – Spin Travel System

PHILIPPE LARA LTD – Hamster Buggy Bags

CONTENT&CALM – ProtectiShade

REVELO LIMITED – Buggypod io


YOOMI – Self Warming Baby Bottle

36 thoughts on “Mother & Baby Awards 2010: the Shortlist is announced.

  1. WOW what a list and I can’t wait to see the winners. I have loved being a part of this and had a lot of fun trying the different products all designed to do the same job just in such different ways. I hope we can do it all again next year!

  2. Fab list! I can wait to hear who the winners are and start shopping for some award winning products!
    Really enjoyed testing this year.Has given me some great ideas!

  3. How exciting 3 of the pushchairs I tested are on the list and I loved all 3 of them, graco symbio, baby Style quick start and the Concpord Neo all really fab pushchairs so i would be happy to see any of them win, all worthy winners to me.

    I have just been browsing the shortlist for the best toys – getting some inspiration for good christmas buys – after all they have all been tried and tested by the best – our children!

  4. this was my 1st year as a tester and i really enjoyed it. my fav product that i tested was the room make over kit, my girls love it. really hope it wins!

  5. I loved the zoomster in the 12 month + toys category, as did my daughters and am glad to see it in the final.

    Testing was good fun, it was great that our opinion was listened to

  6. Absolutely loved being a tester this year. We tried the disposable nappies and wipes and I have to say that the Aldi nappies were the best, and the cheapest!! We now buy these instead of the more well known brands! Thank you for saving us some money!! 🙂 And well done Jessica, you’re nearly there… then you can start planning next years!! 😉 xx

  7. Thank you for letting me test products this year. Had loads of fun. I tested safety products and I hope the bushbaby backpack wins gold 😉 as it is an excellent product.

  8. I am so glad I had the chance to test this year, my personal fav is on the list, VITAL BABY – 4 Single-use Sterile Feeding Bottles these were perfect for the traveling light mummy, really looking forward to the results! 🙂

  9. This is my first year as a tester and we’ve loved it. Hope the fisher price piggy bank and the mam hold me bottle wins their categories. Look forward to next year (hopefully!)

  10. It’s great to see the babysense sling up there – I thoroughly enjoyed testing the slings and back carriers and am a full convert to slings (so is my husband), even though my daughter is 15 months old (bit late but still worth it!). Thankyou M&B

  11. It’s great to see the shortlist. The best thing about this whole experience is that the reviews are coming from other mums like myself who, when spending money on these products, like to know that they do work and do exactly what the label says. This was my first year testing and I absolutley loved it!! I tested the Aquasoliari and the Angelcare Nappy Disposal amongst others and found them great!

  12. Hi Jessica thank you so much for giving us the opportunity to test the baby toys, we thoroughly enjoyed it and still are enjoying the products. We are rather happy that some of the toys we tested are on the shortlist. You did a wonderful job organising this and thank you once again as this is the first time I have been sent baby products to test.

  13. Thanks for posting the list, its very interesting to see which of ‘my’ products made it! And I find it useful to see some of the shortlisted toys/strollers/weaning products. In my categories I want the following to win gold…TOMMEE TIPPEE CLOSER TO NATURE BOTTLES, MAMAS AND PAPAS NEWHAMPTON COTBED, THERALINE MATERNITY AND NURSING PILLOW!
    Thanks again Jessica for giving me the opportunity to be a part of this whole experience I loved every minute!

  14. Oh, this is going to be expensive – I’be just spent the last hour searching for all the items on the list that I didn’t know about and now really, really want! Surprised with the newborn toys shortlist – our favorite hasn’t made the grade (but then neither did the others that we really didn’t like!)

      • IT was the Taf toys newborn gym – by far the best baby gym that we tested and my testers are still fighting over whose house it currently lives in!

  15. A great list and I’m already looking up some of them to buy! It’s great to know that we have been testing them and they are recommended by Mum’s. I loved the Tommee Tippee bottles so hope to see them up there.

  16. Thanks for all your hard work organising! I am pleased to see the bornfree bottles in the short list as I love them (because my daughter does 🙂 ) and loved testing them (so much we bought more)

    I also love the mamas and papas aton car seat 🙂

  17. What a fantastic list, can’t wait to see the winners. So pleased to see the Trip Trap shortlisted in the High Chair category, this was fantastic, already got a second one for my youngest so no more arguments. Thanks Jessica for the opportunity once again, my Mum’s group have love testing the high chairs, looking forward to next year.

  18. I hope the aquapod wins it for the best bath product. We loved it and our daughter too. It is also green. We had lots of fun testing all of them.

  19. Good to see my 2 personal faves on the shortlist – the Britax Evolva 123 car seat and the Britax Kid Plus Car seat – both were wonderful, and so pleased they have been given good recognition. Thankyou for the chance to test this year 🙂

  20. What a fantastic list. We’ve been looking at products for when Max is bigger from the list 🙂 It’s great to see the “Brother Max Milk Powder Dispenser” and the “Born Free bottles” in the list. We use the Brother Max dispenser and Born Free bottles every day, they’re great products. The “Mothercare Steriliser bottle” is great for out and about at Grandma’s and friends houses! It’s nice that these awards are done and that they are tested and recommended by other Mum’s of all ages.

  21. Thanks Jessica for sending the link to the list, very exciting to see the products that have “made it” – I’m really looking forward to seeing the winners!
    Testing has been such a fantastic experience I love feeling a part of awards that I rate so highly when buying things so thank you, thank you, thank you!
    Having become the worlds biggest advocate of the BEABA up-down bouncer chair I’m sad that it didn’t make it (although when I tested it with my son initially I wasn’t so impressed with it – definately one that comes into its own as your baby gets older).
    2 things I didn’t test but I really hope win gold are the Kiddy Energy Pro carseat, I have the older model (the infinity pro) for my daughter and think it is fantastic and so safe if your child is a bit of an escape artist. I also think the Tripp Trapp highchair’s are fantastic as they can be used from baby to adult, something very few highchairs can claim (as well as looking good in your kitchen!).

  22. I did the lightweight strollers and my choices are there.. Thank you for letting us be a part of this years testing xxx

  23. WOW some worthy winners in those lists! I had a great time testing this year and hope to do it again next year! After testing travel systems I’m glad one of mine made the grade although am now wondering what people thought of all the rest that didn’t and that I loved! Next step for me is finding a group1 carseat for LO but am desperatly waiting for results so I can make a final decision! All in all a very helpful and rewarding experience….

  24. What a fantastic time Ive had testing this year! My top 3 Pushchairs have made it into the top nominations and I am really happy to have played a part in getting them there!

    The Skincare ranges are also looking fantastic, although I am gutted that one of my personal favourites – The Weleda range did not make it through- It won’t stop me continuing to use them though!

    I look forward to finding out the Mother and Baby winners!

  25. really pleased to see Baby Boom Boom band bags in there … fabby Auntie gifts (cos we can walk away & leave parents with drums and rattles!) tee hee

  26. Wow great list a few of the items i tested are here,,thanks for letting us take part was fun and also got friends together!!

  27. Hi Jessica
    All the reusables nappies I tested but one made it to the short list. I really enjoyed testing this year and my husband is now a convert to reusable nappies. We are now even using some of them on our newborn. Hope to help out again next year.
    You have even inspired me to start my own blog in which I am really enjoying.

  28. Really interested to see who made it through the reusable nappy category. Having used them all over a period of time on my newborn, I have to say that BumGenius really are just that. I always use these at night time or on long journeys when nappy changes are less convenient, as I know they can withstand the pressure. Close Parent’s Pop-In Dream Dri didn’t appear to make it – I just took these on holiday, as they dry very quickly, but they are less reliably absorbent than BumGenius.

  29. glad to see the jane and britax travel systems on the short list, although since testing completed my daughter has been injured in the britax car seat!!!!! think i shall use the short list in my christmas shopping. some lovely toys on there. glad to see the babybjorn comfort carrier on there gives me more confidence in pestering my husband to buy one. thank you for the chance this year jessica cant wait for next year xxx

  30. I’m all excited! I really loved testing for the first time this year. I was lucky enough to test the cots amongst other things! I would really like to see the walda day cot win, the cot is pricey but absolutely beautiful! I moved house right at the end of the testing and only just today managed to get back on line! Its been a nightmare! Thank you for the opportunity! Xx

  31. Hi everyone!

    I am more than sure that you all had a lot of fun trying all those exciting inventions created to make our life easier….
    I was part of the lucky one asked to test the Best Newborn Sleep Aid – 0-3 months (don’t we all praise that our little ones sleep and stay asleep..?!) and I really hope that the 37 DEGREES – swaddling temperature blanket wins the gold medal;the main reason being the use of the so called ‘smart textiles’ based on temperature regulation to help combat everyday fluctuations in ambient temperature and weather.
    Any products that participate in fighting against cot death deserve a gold medal!!!
    In the Best Product for Breastfeeding my gold medal goes the the life savior that is the LANSINOH – Lansinoh Lanolin for Breastfeeding Mothers; I would not have succeed at breastfeeding without it: amazing fast healing and can also be used for so many other things than nipples like dry lips,heels etc..a MUST have!
    To finish the TOMY UK – mOmma Developmental Meal Set in the Best Feeding Product for Weaning is a winner for me thanks to his clever design.
    Saying that GOOD LUCK to all the participants and once again THANK YOU Jessica.

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